Buyers select the homes they want to look at based on criteria such as the number of bedrooms, the neighborhood, lot size and home type. But they make the decision to BUY the home based on an emotional connection. First, they have to be able to see themselves living in the home, then they will make an offer.
Vacant homes face a unique challenge in creating that emotional connection. It is difficult for buyers to visualize how they would use empty space. Empty rooms show all the flaws and actually look smaller. Even worse, a vacant home can send a message that the seller is willing to lower the price.
Point and Click Staging solves the vacant home problem by providing well-coordinated furniture at an affordable price. Our tasteful room packages use sophisticated neutral colors that appeal to a wide audience. Furnishings give rooms a purpose and converts empty space into welcoming living areas. Furnishing your vacant home allows potential buyers to envision themselves in “their” new home.
Most importantly, staging your vacant home increases the potential selling price and decreases the time on market.
According to the 2019 Profile of Home Staging from the National Association of Realtors:
- Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
- One-quarter of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.
- When staging a home, 22 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes. Seventeen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
- Staging the living room was found to be most important for buyers, followed by staging the master bedroom, and staging the kitchen.
Click hereto view the complete NAR 2019 Profile of Home Staging in PDF format.
